Minimizer: Our Brand New Super Smoothing Serum

Ever wished you could minimize frizz and add shine to your hair with one simple styling aid?

Introducing Minimizer, our brand new super smoothing serum infused with Argan Oil.

Minimizer does exactly what you need- elimiate frizz and add brilliant shine- with minimal fuss. Super-smoothing, it eliminates frizz and adds weight, providing both definition and shine.

If your hair needs some control and you find yourself constantly wanting to calm frizziness, as opposed to adding volume, then this is the product for you. Heavier than Philip Kingsley Smooth Cream and Philip Kingsley Preen Cream, it is suited to thicker hair textures.

Healthy hair is beautiful hair. And Minimizer will help not only to achieve the holy grail of reduced frizz, calmer curls and smooth straight hair, but improve hair health by providing intensive hydration to the hair, transforming parched hair.

How to use Minimizer?

Minimizer can be used to smooth and straighten or add definition and gloss to curls. This smoothing serum can be use to tame your tresses on both wet and dry hair.

When styling from wet, apply one pump throughout mid lengths and ends. To achieve a temporary straightening effect, blow dry or use straightening irons. For curl definition and minimizing frizz, scrunch into wet and/or dry hair. Use sparingly on finer hair types.

You can get your brand new Minimizer here.

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