Elasticizer – The Science
One question I am always asked is – ‘Why should I use Elasticizer before shampooing?’
Here I will discuss the science behind Elasticizer and why we use it as a pre-shampoo treatment.
Elasticizer is made up of a balanced combination of:
- Emollients (vital to help hair to retain moisture)
- Natural vegetable oils (extremely moisturising)
- Sunscreen (UV protection)
- Elastin (puts the elasticity and strength back into hair)
These ingredients penetrate deep under your hair’s cuticle to moisturise, condition and strengthen your hair from within.
The cationic silicone and hair conditioners help to deposit a molecular layer of the above ingredients onto your hair surface, as well as neutralising static, flyaways, and improving comb through and shine. Because your hair is conditioned from within, combined with a controlled amount of each ingredient being cationically deposited on the hair surface, your hair is left feeling natural and light.
Elasticizer is unlike other conditioners, which leave your hair feeling heavy and weighed down with polymers, silicones, oils and waxes – this makes it pefect for very fine hair, as people with fine hair are often reluctant to use rich conditioning treatments.
To sum up, its all about the Cationic Action! The greater majority of active ingredients remain trapped under the cuticles and diffuse into your hair structure. Washing your hair with shampoo removes excess oils and conditioning agents, leaving it’s surface with a carefully balanced level of active ingredients which remain on your hair by cationic action. This prevents the heavy build-up that is often encountered with intensive conditioners.
Clear as mud…?